Posted: 16 September 2016 by Anne Ashford
It is with great sadness that I record the death of Martin Carter - an Ashford Media consultant, fellow director of Ashford Carter Communications Ltd and friend.
We first met as newspaper journalists on the press bench at Taunton Deane Borough Council in 1981. Those were the glorious days when the press was offered refreshments – and Martin certainly enjoyed tucking in!
He was a keen young reporter on the Western Daily Press and I was serving my apprenticeship on the Wellington Weekly News. As the years rolled by our careers took us in different directions – him to the Swindon Advertiser and me the BBC. Eventually we were both back in Somerset and found we’d both left the media for PR.
Martin’s route to NHS communications came about after reporting on the Hungerford massacre in 1987 when he became interested in the way the health service dealt with casualties. He became a hugely experienced communicator working primarily in healthcare including more than a decade at Director/Board level.
And that is when our paths crossed again and in 2007 Martin left the NHS and we set up a consultancy to advise the NHS on communications.
But there was so much more to Martin than his work! He was a passionate conservationist, traveller, foodie, gardener and musician (he took up the violin as an adult). And a generous friend who was as willing to lend me a rotavator as share his latest pub find.
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